MYCHAYLO PRYSTUPA

I am a 20-year marketing communications professional and filmmaker with deep experience in video production, film editing, brand marketing and public relations. I am presently studying Brand Strategy and Digital Marketing at BCIT.

MARKETING FILMS

I am highly skilled at creating marketing, social media and brand films. I recently earned a platinum marketing award for my role in creating a robot unveiling video for a Vancouver-based AI firm. Through my consultancy Mychaylo Creative Inc., I have produced dozens of films for clients including universities, wineries, liquor, classical music, consultants, and tech start-up’s.

DIGITAL MARKETING & SOCIAL MEDIA

In my work with corporate marketing and communications departments, I have played a key role in shaping social media content to achieve outstanding marketing outcomes. I am skilled at developing “buyer personas” to better design content, and have experience running social media campaigns. One viral video I created achieved 1.6 million hits on Facebook. I use a hook-development-climax storytelling structure that is very effective for short-form videos on social media, especially TikTok, Instagram and LinkedIn.

PUBLIC RELATIONS

Leveraging my 15 years in journalism, I have played a key role in helping clients and organizations win outstanding press and TV coverage. I understand news rooms and how and when to pitch. I have worked as a journalist at CBC TV, CTV, the Globe and Mail and freelanced with many others. My PR experience includes: writing press releases, organizing press conferences, and pitching to news editors and journalists.

Sample press release

FILM PRODUCTION

To enhance my video storytelling, I worked professionally in the film industry as a film editor, trailer editor, and a film-lighting technician. I am well versed in the full film production and post-production process, including colour grading, sound mixing and mastering.